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The Sweet Smell of Money – Celebrity Perfumes

CJ — Mon, 09 Feb 2009 05:17:56 +0000

Author: Debbie Graf
It seems that launching a signature scent has become the norm as celebs expand their options and it’s no wonder – who wouldn’t want a slice of this multi-billion dollar industry? But don’t be too quick to judge celebrity perfumes. While many fail to impress beyond the initial hype, some actually do stand the test of time. After all, the proof is in the smelling and if you like a particular fragrance, it doesn’t really matter whose name is attached to it. Or does it?

Let’s take Britney Spears and all her troubles as a perfect example. Now I wouldn’t normally go out of my way to try Britney’s perfume but working as I do in the industry means that I get to try perfumes irrespective of my personal preferences. And you know what, I actually quite like Britney’s Curious (although I am partial to almost any vanilla-based fragrance). I’ve tried introducing Curious to friends and although some of them have liked it, they would never admit to wearing a Britney perfume. So it just goes to show, celebrity endorsement doesn’t always guarantee a winner.

Nevertheless, celebs know a money-spinner when they see one and continue to jump on the fragrance bandwagon. Now don’t get me wrong, I’m not saying that all celebrity perfumes are just about making money without any real commitment to the product. I like to believe that some celebs do actually have an interest and in some cases, even a personal say in the creation of their fragrances. JLo for example (another of my favourite brands incidentally) makes quite a lot of the fact that each one of her fragrances represents an aspect of her own life and personality and I for one believe her. Let’s face it, in celeb fragrance terms, JLo is an experienced professional, having launched her first fragrance, Glow, back in 2002. But I think that she’s the exception rather than the rule and I think most celebs are happy to sprout the marketing blurb that’s been written for them.

I’m sure it’s the success of fragrances like JLo’s Miami Glow which has spurred celebrity perfumes on but these days, they seem to be churning them out at an alarming rate. Mariah Carey is about to launch the follow up to ‘M’ with Mariah Carey’s Luscious Pink and Jessica Simpson is releasing Fancy. In the UK, B-list celebrities are also getting in on the action. We’ve had Kerry Katona with Outrageous and Jade Goody has just announced a follow up to her previous fragrance, Shh… Jade Goody, with a new one called Controversial. Now is it just me or does it seem like fragrance manufacturers are simply working their way through the dictionary as they name these fragrances? To be fair though, as I said in the beginning, the proof is in the smelling so I guess I’ll just have to test these fragrances before passing judgement.

Celebrity Perfumes (featured)

Similar to celebrity fragrance but slightly different is celebrity endorsement. This is where a celebrity lends his or her face (and very often body) to a particular fragrance brand. This is a win-win situation for both the brand (they retain branding of the product while still benefiting from the celebrity’s status and ability to sell) and the celebrity who gets money and much needed exposure. But this isn’t always a win for the consumer and you have to wonder how many manufacturers rely on celebrity endorsements to sell fragrances which would normally be seen as quite ordinary. A recent example would be Davidoff’s Adventure which used Ewan “Long Way” McGregor as its face but was panned by critics as being “anything but adventurous”. As with celebrity fragrances however, you can’t write off a fragrance simply because it has celebrity endorsement and I for one am looking forward to the release of Estée Lauder’s Sensuous which, although promoted by no less than four celebs (Elizabeth Hurley, Carolyn Murphy, Hilary Rhoda and Gwyneth Paltrow) promises to be Estée Lauder’s most exciting release in recent years.

Article Source: http://www.articlesbase.com/cosmetics-articles/celebrity-perfumes-the-sweet-smell-of-money-582321.html

About the Author:
Debbie is a Fragrance Foundation Certified Sales Specialist and owns DM Fragrances, a small online perfume shop selling a wide range of designer womens perfume and aftershave.

Pete Wentz Weighs In On Jessica Simpson Controversy

CJ — Fri, 30 Jan 2009 06:04:41 +0000

Pete Wentz is defending sister-in-law Jessica Simpson — who shocked fans at a weekend chili cook-off with a fuller figure.

“I think that the media puts too harsh of a spotlight on women in general, and I think it’s a bummer,” the Fall Out Boy told Extra from the NFL Pepsi Smash Super Bowl Bash in Tampa, Florida Thursday, when asked about Simpson’s new curves. Read the full story at USmagazine.com

Really, is it news when a (not popular anymore) band member (Wentz) comments on a pudgy Jessica Simpson? Not trying to bash Pete at all, but I don’t even hear Fall Out Boy on the radio anymore and really don’t care what he has to say about Jess’ weight. Is it really that big of a deal that we need everyone’s opinion on it?

Jessica Simpson Nicknames Tony Romo “Cowboy” at Texas Concert

CJ — Sun, 14 Dec 2008 01:53:16 +0000

Looks like Jessica Simpson has a pet name for beau Tony Romo: Cowboy. At Thursday night’s KJ.97 Randy Carroll’s Christmas Bash in San Antonio, Texas, Simpson, 27, sang three songs and repeatedly referred to “my cowboy.” (It’s not a huge stretch: He’s the quarterback for the Dallas Cowboys.) Read the full story at USmagazine.com

Jessica Simpson Says Pink Jersey Jinx is Ridiculous

CJ — Wed, 10 Sep 2008 02:49:15 +0000

Jessica Simpson has revealed her song “You’re My Sunday” was written about her boyfriend Tony Romo.”He is a place of rest in my life and that’s what the song is about… It’s his favorite song on the record,” Simpson, 28, told Extra’s Tanika Ray on Tuesday.

Despite criticism she got for jinxing Romo’s career (“that was absolutely ridiculous,” Simpson has said), she plans on cheering him on…

Read the full story at USmagazine.com

Jessica Simpson Denies That Tony Romo is Still After Carrie Underwood

CJ — Fri, 22 Aug 2008 06:13:52 +0000

Jessica Simpson insists her beau Tony Romo isn’t calling his ex Carrie Underwood.”I looked at his call log,” she said Wednesday in an interview with a Nashville radio station.

Of Romo, Underwood tells September’s Allure: “The phone will ring and it’ll be him, and I’ll maybe not answer.”

“Tony and I both laughed at that,” Simpson said. “We got a chuckle out of it.” Read the full story at USmagazine.com

411LowDown Take: If I was Tony Romo, I’d probably be calling Carrie too… especially after having to settle for Jessica Simpson. Actually, they’re both pretty hot, so either is a touchdown for Romo. He had a little more brains w/ Carrie Underwood and perhaps the more popular of the two (currently). With Simpson, Romo gets “chicken of the sea” and “Daisy Duke” – nuff said.

This whole story stinks of the media making something out of nothing. Sure, Carrie Underwood had something to say about Tony in Allure magazine, but you never know how the editor “quoted” her or took the quote out of context.

Jessica Simpson and John Mayer? Eww Gross!!

CJ — Wed, 03 Jan 2007 04:29:09 +0000

After months of denying they were an item, Jessica Simpson and John Mayer were spotted several times over New Years weekend slurping each other’s spit. Both were in New York and reportedly staying together at a top hotel.

This is just creepy and nasty to me… Mayer looks like he walked out of Michael Jackson’s “Thriller” video and his voice resembles a dying cat – guess it only makes sense Jessica would dig him